Social media in sports industry

Today let’s just talk about sports. Some years ago most of the teams haven’t even embraced social media as a medium for marketing and increasing their revenues. For example as stated in Financial Times (2014) most of the big football teams didn’t even have an official Facebook or Twitter account. This situation has changed dramatically over the last 2 years as the need for social media use for a proper online marketing strategy became obvious to most of the big clubs.

As suggested in Salford Business School Blog (2014) there are several positive aspects in using social media for sports business. In fact sports clubs can:

  • build a postitive brand awareness through association
  • support the retail and sales aspect of the business
  • gain an advantage in the market against their competitors

Sport can also play the role of a platform for other businesses that don’t operate in the sports industry to market their product or service.

So how do you think sports clubs can make use of social media? Here is how:

  • use Twitter to provide the latest news of teams and athletes.
  •  use Facebook and Instagram as an image gallery
  •  allow fans to follow a sports star directly
  •   provide a way for sports brands like Adidas, Nike etc. To advertise directly to fans
  •   use Youtube for highlights sharing.

Now let’s see two images about Facebook most followed clubs and the most successful clubs according to UEFA rankings.

facebookteams

As one can see 6 out of the 9 most followed teams in Facebook are in the most successful UEFA list as well. I don’t know about you but it is no surprise to me and I’ll explain you why. In my opinion a team’s on pitch performance is strongly related to their financial situation which can actually get improved with proper social media presence strategy. Simple as that!!!

References

– Kuper, S.  (2014, 21 January). Football and social media. Financial Times. Retrieved from http://www.ft.com/cms/s/2/7593cd8c-7041-11e4-bc6a-00144feabdc0.html#axzz3U6TMdh6G

– Chulkins, Foster, Mamas, Watts, Yonev. (2014, 9 April). Sports business interaction: How marketing and social media helps sports business? [Weblog]. Retrieved from http://blogs.salford.ac.uk/business-school/sports-business-social-media-marketing/

So this is how we critique a paper!!!

Talking about Enterprise 2.0 in my previous post I decided to use some collaborative tools like Skype, wikis and blogs in order to get things going in this one. So one of our tasks was to critique some theoretical papers and one that drew my attention was one of Dr. David Kreps and Dr. Erika Pearson called “Community As Commodity”. It basically examines Social Networking Sites (SNS) taking into consideration the economy’s dominant role. You may wonder what blogs have to do with it. Well I made some research in blogs to learn some things about Gramsci and his theories, because his theory about hegemony is referred in this paper. I also used Skype to let my sister Venia -she’s a book freak- enlighten me a little more about Gramsci.

Here’s the video with me and Fajer critiquing  this paper. Enjoy 🙂

Here is also the proof that it took us several time to shoot that video because Fajer insisted on laughing without any reason. She couldn’t even make a proper montage of our fail attempts. See for yourself.

Special thanks to Slizzy for his patience and for shooting this video!!!


 References

– Kreps, D., Pearson, E. (2008). community as commodity. Paper presented at IFIP WG 9.5 International Working Conference on Virtuality and Society: Massive Virtual Communities. Retrieved from http://www.kreps.org/papers/communityascommodity_ifip95final.pdf

Social collaboration —-> Business Success??

photo2

During the lectures with Dr Suzanne Kane we covered some slides about Entrerprise 2.0. I’m sure not all of you are aware of that definition so I will try to inform you briefly. Enterprise 2.0 is when a business integrates Web 2.0 technologies to its intranet, extranet and business processes. With simple words, it is the combination of social software and collaborative technologies -blogs, wikis, RSS, social media- to encourage the communication between employees, partners and consumers. Below is an enlightening video of Andrew McAfee speaking about the above.

The problem with these technologies is that actually rarely people have specific ideas about how to employ them in a way that creates new business opportunities as stated here.

But let’s see though a recent story of a company that used Enterprise 2.0 in a successful way. I’m talking about Alacatel-Lucent.

They started adopting social media like blogs, wikis etc inside the organisation back in 2008. Then employees started using technologies to interact directly with their CEO and they gradually added more collaborative social features such as Sharepoint in the years to follow. Bottom line Alcatel started with a pilot program to establish basic social collaboration and then continued with a unified approach across the company with the Jive platform, encouraging the employees to interact with each other. As ZDNET suggests it worked pretty well for them as “it guided the participation of workers across the company, without driving up the overhead costs to unsupportable numbers.”

alcatel_lucent_enterprise_2_case_study

The way I see it the social collaboration a company can achieve by using Enterprise 2.0 technologies can save them a fortune. And it makes working more fun for everyone as it encourages communities come together!!! What do you say?? Would you give these technologies a try or has anyone had experience in a company that embraced them???


References

-All, A. (2010, 27 January). Some Enterprise 2.0 Success Stories. [Weblog]. Retrieved from http://www.itbusinessedge.com/cm/blogs/all/some-enterprise-20-success-stories/?cs=39021

-Hinchcliffe, D. (2012, 31 January). Enterprise 2.0 Success: Alcatel-Lucent. ZDNet. Retrieved from http://www.zdnet.com/article/enterprise-2-0-success-alcatel-lucent/

-McAfee, A. [Oracle Video]. (2008, 30 April). Andrew McAfee- What is Web/Enterprise 2.0 [Video File]. Retrieved from https://www.youtube.com/watch?v=6xKSJfQh89k

Public Sector and IT Necessity

After reblogging Richard’s post about smart cities and returning back to health issues I was thinking how important it is for a country to implement a good National Health System. Just the other day Richard was talking to me about the failure of the UK NHS IT system. It is more than obvious that it was a harsh blow for the UK, as it has cost to taxpayers nearly £10 billion -9.8 to be accurate- needless to say that it is abandoned. It was even characterised as “one of the worst and most expensive contracting fiascos in the history of public sector” by Richard Bacon, a Conservative member of the committee. All the above according to Guardian.

Image attached from kidshealth.org

Image attached from kidshealth.org

That made me consider how important is the role of a well-designed IS for a country that needs to make reforms in its public sector. In my opinion the Information Technology and Healthcare information systems can play the most critical role towards the direction of a country’s health system reform. So, being a Greek I felt that I should reflect my view on the paper of Maria Burke and Maria Emmanouilidou about the Greek NHS and the need of a proper Electronic Health Records (EHR) policy. Honestly, I found it really interesting as they actually propose a framework for the Electronic Health Record policy in Greece.

Lastly I want to add that in my opinion this framework could be applied to Greece and to other countries with NHS problems too. And I obviously meant to say “countries” and not “languages” in the last sentence of my video…  🙂

Oh, and if you wonder why I renewed my blog so late, it’s because I had to wait for a century for my video to be uploaded. REALLY Youtube????

                                                      References

– Burke, M,  Emmanouilidou, M.. (2013). A thematic review and a policy-analysis agenda of Electronic Health Records in the Greek National Health System. Health policy, 109(1), 31-37. doi: http://dx.doi.org/10.1016/j.healthpol.2012.09.010

– Syal, R. Abandoned NHS IT System Has Cost £10 Bn So Far.  The Guardian. Retrieved from http://www.theguardian.com/society/2013/sep/18/nhs-records-system-10bn

The world becoming smart

Straight to the point post from Richard… Give it a look!!

richarddron365.wordpress.com

Continuing from yesterday, and inspired by Fajer’s article, I would like to briefly consider the interconnectivity of everything. Just like my bottle of water and it’s presence on the Internet, whole cities are becoming internet enabled, like the city of Barcelona.

I can see all these advantages of this, but it is also difficult to reconcile, and there are some times that we as people don’t want to be tracked. As we push further toward a convergence of technology and physical world, it reminds me of the credits to Person Of Interest (Wikipedia, 2015).

At some point do we not have the right to privacy and to not be tracked? What about the right to be forgotten? (European Commission, 2010) You do have some rights to demand that mined data be deleted, but as we move closer to integrated cities, how can we separate ourselves from that data?

View original post 65 more words

HEALTH APPS??? THANX, NOT FOR ME :)

After talking about basketball I figured out that it would be useful to share my view about health and fitness applications. Mobile health continues to climb in popularity (Pew Research Center, 2012) with health apps being found in abundance both in the App Store and in the Android Google Play.

The range of these applications varies from calories counting apps, online consultation to apps giving complete medical guidance to their users like the Health app in iOS (Wired, 2014). Even a suicide prevention feature was recently launched by Facebook (BBC, 2015)!!! As for me, well, I am not fan of any health app (fitness apps excluded) for two reasons.

Firstly, I don’t think one needs to constantly have access to his vital signs. Let me explain myself. As an individual who panics relatively easy, I don’t feel the need to be aware of whenever my body doesn’t function at 100%. I wouldn’t like possible diseases passing through my mind if I notice that at one random situation I had low blood pressure for instance!!! At the end of the day, I would prefer a physician to interpret the data and avoid making assumptions my own. Then it’s just me, so I can totally understand it when people need to be constantly updated with their health data and in that way most health apps are extremely useful.

The second reason which I think isn’t debate-able is that I wouldn’t give away my health data at any cost to anyone except for my personal doctors. Especially when I don’t know where these data are stored and how could possibly owner of these apps sell them to third parties for money purposes.

Adapted from omowizard.wordpress.com

Adapted from omowizard.wordpress.com

I know it sounds like I suffer from technophobia, but it’s not the case. I love having access to my health data from my mobile devices through emails I get from my physician, but having them stored somewhere from people I don’t know is another thing. I would love to hear your thoughts on that. 


                                                                   References

–  Facebook launches new suicide prevention tool in the US (2015, 26 February). BBC Newsbeat. Retrieved from http://www.bbc.co.uk/newsbeat/31641216

-Pew Research Center(2015). Mobile Health 2012. Retrieved 6 March,2015 from http://www.pewinternet.org/2012/11/08/mobile-health-2012/

– Tate, R. (2014, 17 March). Apple’s Upcoming Health App Is The Start Of Something Huge. WIRED. Retrieved from http://www.wired.com/2014/03/apple-healthbook-is-just-the-beginning/